Let your
brand shine

copywriting

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brand strategy

〰️

messaging

〰️

brand voice

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copywriting 〰️ brand strategy 〰️ messaging 〰️ brand voice 〰️

Emily Morrow is a Charlotte-based copywriter, lifelong word nerd and the human behind Sunshine Creative. She helps brands find the right words to reach the right people with authenticity and heart.

Meet Emily

Branding

Reaching your audience with language that resonates.

Defining your brand identity & telling your story.

Copy

Content

Turning big ideas into engaging long-form pieces.

  • "Emily is a responsive, thoughtful and insightful copywriter whose ability to turn the technical into the comprehensible was invaluable."

    - Amy Ferguson, Communications Strategist, Leader & Consultant (and Point of Contact for the NOCC Impact Report Project)

  • "Not only is Emily skilled at her craft (specifically brand strategy and identity work), but she is personable and professional — from her ability to capture the heart and soul of a brand, to her joyful approach to collaboration and client services."

    - Daniel Gibson, Partner & Managing Director of NiceDay

  • "Websites, content, emails, marketing decks — we've worked on a lot of creative projects together and everything gets clearer, sharper, and wittier after she works her magic."

    - Michael Wright, Creative Director, ASDF Creative