Hello, Sunshine

I help people & brands find their voice & tell their story.

Based in Charlotte, NC, I work with clients near & far—small businesses, indie agencies & creative teams who value strong ideas & good energy. I have a special place in my heart for woman- and minority-owned brands, purpose-driven businesses & anyone who’s trying to make something meaningful.

Whether you’re launching something new or refreshing something real, I can help clarify your voice, shape your story & bring your brand to life.

- Emily Morrow, Sunshine Creative

SERVICES

  • Copywriting + editing

  • Brand strategy

  • Brand voice + messaging

  • Campaign messaging

  • Content strategy

  • Blogging + thought leadership

SPECIALTIES

  • Purpose-driven businesses

  • Hospitality + retail

  • Health + wellness

  • Employee engagement

  • Turning complex ideas into clear, human language

“She is not only an exceptionally talented creative professional with a deep passion for her craft, but also an incredibly dedicated & compassionate individual whose positive energy is truly contagious. Her work consistently reflects thoughtfulness, purpose, & a strong attention to detail.”

Blandine Mathieu
Partner & Creative Director, NiceDay

“Emily brought such passion & energy to her craft, & delivered truly creative, strong, on-brand written work.”

Alyssa Kopelman
Former Director of Corporate Marketing, Healthline Media

“Emily is an incredibly creative and organized copywriter. She’s quick to understand the task at hand & always delivers — whether it’s breaking down complex ideas into beautiful prose, or landing a solid dad joke.”

Michael Wright
Creative Director, ASDF Creative