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brand shine

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copywriting

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brand strategy

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messaging

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brand voice

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copywriting 〰️ brand strategy 〰️ messaging 〰️ brand voice 〰️

Emily Morrow is a Charlotte-based copywriter, lifelong word nerd and the human behind Sunshine Creative. She helps brands find the right words to reach the right people with authenticity and heart.

Meet Emily

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Branding

Reaching your audience with language that resonates.

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Defining your brand identity & telling your story.

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Copy

Content

Turning big ideas into engaging long-form pieces.

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  • "Emily is a responsive, thoughtful and insightful copywriter whose ability to turn the technical into the comprehensible was invaluable."

    - Amy Ferguson, Communications Strategist, Leader & Consultant (and Point of Contact for the NOCC Impact Report Project)

  • "Not only is Emily skilled at her craft (specifically brand strategy and identity work), but she is personable and professional — from her ability to capture the heart and soul of a brand, to her joyful approach to collaboration and client services."

    - Daniel Gibson, Partner & Managing Director of NiceDay

  • "Websites, content, emails, marketing decks — we've worked on a lot of creative projects together and everything gets clearer, sharper, and wittier after she works her magic."

    - Michael Wright, Creative Director, ASDF Creative