Folia

Back to: All Work | Branding | Copywriting | Health + Wellness | Non-Profit

CLIENT:
Built On Hospitality

AGENCY:
NiceDay

INDUSTRY:
Hospitality, Food + Bev

SERVICES:
Brand Strategy, Naming, Brand Voice, Brand Messaging

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Folia (Latin for “leaves”) is a speakeasy-style cocktail bar in the heart of Charlotte’s South End neighborhood. From the street, you’ll find the facade of an unassuming plant shop. But behind the counter lies an immersive, hip lounge with vibrant energy, impeccable service & premium craft cocktails.

Our job was to name the concept and build it’s foundational brand identity. Something moody, intimate and playful—& something that would work for both the plant shop storefront & the cocktail bar it conceals.

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Brand Story

Amidst the hustle of South End, hidden in plain sight, lies a verdant, tropical refuge the blooms after dark … for those who know where to look.

Folia is a chic & sophisticated escape; a sanctuary of refined revelry that beckons you to unwind. Inside, the air is thick with the spirit of celebration & alive with the gentle murmur of conversation, lo-fi music & clinking glasses.

Here you can enjoy expertly crafted seasonal cocktails & impeccable service in a vibrant yet relaxed atmosphere.

From date nights to impromptu get-togethers to private events…

Good nights grow here.

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NAME & TAGLINE

Folia
Where Every Night Blooms

BRAND HEADLINES

Good nights grow here.

Another night in paradise

Keep Charlotte Lush

Tropic Like It’s Hot

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