In Health We Trust
Back to: All Work | Health + Wellness | B2B
CLIENT:
Healthline Media
INDUSTRY:
Health & Wellness, B2B
SERVICES:
Copywriting, Copy Editing, Campaign Messaging
In February 2020, Healthline Media did a consumer research survey to take the temperature on people’s health and wellness perspectives and behaviors.
Then, COVID-19 happened.
So, they sent out the same survey again in December 2021 to see how the global pandemic impacted consumer behavior.
This B2B campaign shares insights from that research to marketers in the health and wellness industry, so they can better reach their customers.
The goal? Demonstrate Healthline Media’s position as a trusted partner with a pulse on current trends and consumer behavior.
“Beyond being a talented copywriter, Emily saw the bigger picture, asked strategic questions, and delivered impact beyond expectations.”
— Alyssa Kopelman, Director of Corporate Marketing at Healthline Media
