Schreiber’s On Rye

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CLIENT:
Schreiber’s On Rye

AGENCY:
NiceDay

INDUSTRY:
Hospitality, Food + Bev

SERVICES:
Brand Strategy, Brand Voice, Brand Messaging

Schreiber’s On Rye is Charlotte’s chef-driven Jew-ish deli counter, specializing in iconic dishes that will transport you back to an old New York delicatessen.

We worked with Chef Larry Schreiber to create a striking brand for this project, which taps into his Long Island roots. We wanted it to feel iconic, nostalgic & modern, all while remaining authentic to Larry himself.

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