SAP Customer Experience LIVE (2020)

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CLIENT:
SAP Customer Experience

INDUSTRY:
B2B, Technology

SERVICES:
Copywriting, Campaign Messaging, Event Communications

In the wake of COVID-19, our annual customer event, SAP Customer Experience LIVE, went digital in 2020.

I was brought on to lead the marketing communications workstream, managing the content and calendar for all external-facing communications (including general promotions, region-specific invites, web copy, and customizable AE email templates).

We sent out bi-weekly event updates and adjusted our comms strategy based on registration targets. These emails drove 62% of all marketing-sourced registrations for the event.

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