The Future of Customer Engagement and Experience (FCEE)
Winner: Best Multi-Author Site
2020 Content Marketing Awards
The Future of Customer Engagement and Experience (FCEE) is an award-winning thought leadership site that has repeatedly been recognized as the gold-standard of the customer experience industry.
Using an SEO-first strategy, it provides high-level CX content to SAP audiences in the early-awareness stage of the buying process.
I was the Assistant Editor of the site from November 2019 through December 2020.
CLIENT:
The Future of Customer Engagement and Experience // SAP Customer Experience
INDUSTRY:
Technology, B2B
SERVICES:
Long-Form Writing, Editing, SEO, Content Strategy
In my role as Assistant Editor, I:
Worked closely with the Editor in Chief to drive the site strategy and ensure we delivered on our KPIs for the business.
Managed all partner content on the site, building relationships with strategic partners, guiding them through the content guidelines and submission process, and organizing the content calendar.
Hand-built a dynamic spreadsheet workbook to track key performance metrics, and established a standardized internal reporting process.
Assisted with back-end operations for the site as needed, from content planning to publishing.
