Blogs & Articles
Some stories need room to breathe. Here’s a collection of long-form blogs & articles where I took the scenic route to storytelling.
FCEE | You find yourself back at your desk, wondering why you feel like you’ve just run a mental marathon—and how you’re going to get your work done. It’s not just you, and it’s not just the 3 p.m. slump. You’ve just been fed on by an energy vampire… (read more)
FCEE | Reduce, reuse, despair? Despite decades of recycling campaigns and initiatives, it turns out that the majority of plastics still end up in landfills, incinerators, or polluting our oceans… (read more)
FCEE | If your idea of millennials is still wrapped up in entitlement and avocado toast, you may want to set the record straight before locking their profiles down. These digital natives are entering middle age, and believe me, no one is more surprised than they are… (read more)
FCEE | As concern for environmental issues heightens, customers are demanding that companies demonstrate their commitment to sustainability. For those in CPG and e-commerce, that means exploring sustainable packaging solutions. (read more)
FCEE | Neurodiversity stands out as a particularly powerful force for driving innovation, enhancing team dynamics, and fostering a culture of inclusion. Here are just a few benefits of embracing neurodiversity at work… (read more)
FCEE | For too long, too many companies have set their accessibility sights on compliance - checking boxes to avoid lawsuits. But what we really need to strive for is inclusion… (read more)
NiceDay | Art and Copy. Name a more iconic duo. We’ll wait. ;) We kid, but when it comes down to it, branding can be boiled down to those two core elements: design and language. How do these two practices work together to create strong, consistent, impactful brands? (read more)
NiceDay | Whether you’re a small business owner building a new brand, or in marketing at an established company, chances are you’ve been asked: “What’s the story we’re trying to tell?” So, why are we so obsessed with telling stories? And what has it got to do with branding? … (read more)
Forbes | In a matter of weeks, the outbreak and spread of coronavirus (COVID-19) turned the whole world upside down. We are working hard to adapt and keep things running — business as usual in the face of crisis. But how do we “just keep swimming” when, on top of everything else, coronavirus anxiety is sky-high? … (read more)
NiceDay | In order to succeed, you’ll need more than a vague inkling of who you’re trying to sell to. You want a clear, detailed understanding. So let’s explore the what, why, and how of defining your brand’s target audience. Starting with the basics… (read more)
Forbes | Mindfulness at work is something we’re hearing a lot about these days. It’s supposed to make our lives better, but what is it? Let’s take a few minutes to define this seemingly nebulous topic and learn how you can actually work it into your already busy life… (read more)
15Five (Ghost-Written) | Performance reviews have gotten a bad rap in recent years. At best, they can be a time to realign personal and professional goals and priorities, and track growth. At worst, they’re seen as time-wasting busywork – an HR formality. But it doesn’t have to be that way… (read more)
